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Market
Analysis
Geographic
Segmentation
WordCom's Market Analysis: Using Knowledge Based on Location
In today’s increasingly interconnected world, marketers within large financial institutions are often faced with the intricate task of crafting campaigns that resonate across diverse prospect landscapes.
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Relationship
Communication
Relationship-Building
Relationship Building
If You Build Relationships, Customers Will Come
It may take some extra time, but segmenting your audiences will allow you to more effectively communicate with your customers and nurture your relationships with them.
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Community
Data
Introducing EngagementIQ: Your Comprehensive Solution
Financial institutions today sit atop droves of customer data. However, translating this data into actionable insights and optimizing its use to drive growth remains an enduring challenge for many.
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Market
Business
Growing Commercial Business Accounts in a Competitive Market
By focusing on the right audience, leveraging the strengths of the bank, and deploying a data- driven approach, we were able to steer our client towards growth and community impact in a challenging market environment.
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Mortgage
Movers
Targeting Movers: A Promising Opportunity.
Acquiring new customers is often about timely engagement, and what better time than during pivotal life events such as getting married, welcoming a baby, or relocating?
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Data Append
Profile
Storytelling Through Data; Appends Fill the Gap
Appending data maximizes marketing efforts by supplementing existing information. It helps understand target audiences, their needs, and preferred communication channels for better results and ROI. Reach out to learn more.
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Conversion
Acquisition
Merger
Opportunity Alert: Transparency Drives Conversions and Merger Success
Guiding Customers Through Financial Transitions: The Power of Transparent Communication in Mergers and Product Changes.
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Disruptor
Data Bytes Disruptor Program
Looking to attract new banking customers or members? Discover how disruptor marketing can help target those switching banks due to disruptions like mergers, branch closings, or changes in offerings.
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