Equity

Equity lines already approved and opened are an essential and rich source of new loan balances. Reminding members/customers of the credit available to them and how to access it provides an impetus for customers to activate their lines.

When a financial institution’s pre-screened customer analysis left too small a pool, a new approach generated more customer prospects and greater account opening results.

Many customers plan home improvement projects for the next season when spring, summer, and fall approaches.