Initiate More Home Equity Lines of Credit

In the ever-evolving financial sector, staying ahead demands innovative approaches. Learn how WordCom leads this change by utilizing new mover data to revolutionize HELOC marketing.

Transforming HELOC Marketing: WordCom's Innovative Strategy

In the dynamic world of financial marketing, staying ahead means embracing innovation. WordCom is at the forefront of this evolution, offering financial institutions a groundbreaking strategy for marketing Home Equity Lines of Credit (HELOCs). Our method? Harnessing the potential of new mover data to maximize your campaign's impact.

The Untapped Market: Capitalizing on New Movers

The statistics are compelling. Annually, around 36 million people change their living spaces, with each new mover spending over $9,000 within the first 90 days of their move. This transition period also sees them engaging with 71 new brands on average. This period of change is not just a challenge; it's a golden opportunity for financial institutions.

New movers initially focus on settling in, but soon, home improvements take precedence. This shift in priorities makes it the perfect time to introduce your HELOC offerings. With WordCom's expertise, you can pinpoint these potential clients and reach out to them 2-4 months post-move, a strategy that ensures your offer stands out.

Why Timing is Crucial in Marketing HELOCs

Timing isn't just a factor; it's the game-changer. Research indicates that new movers are five times more likely to become long-term customers if your institution is the first to reach them. This first-mover advantage is pivotal and is heavily reliant on the quality of the data you use.

The WordCom Approach: Precision and Relevance

Our strategy is not just about reaching out; it's about reaching out effectively. By leveraging precise new mover data, you can target prospects based on their recent move, aligning with your geographical preferences while filtering out non-relevant leads, like renters. WordCom enhances this approach with a two-stage marketing campaign, ensuring your HELOC offers are communicated not once but twice, at the two and four-month marks after the move.

Enhancing Digital Engagement with LeadConnect

WordCom's LeadConnect add-on transforms your website into a powerful HELOC marketing tool. This feature targets visitors showing interest in home equity on your site, particularly those who spend significant time on relevant pages. It's a seamless way to engage potential clients directly through your digital platform.