Loans

Many customers plan home improvement projects for the next season when spring, summer, and fall approaches.

In the competitive world of financial services, maximizing customer engagement and return on marketing investment (ROMI) is paramount. A prime example of this is the strategy employed in HELOC (Home Equity Line of Credit) activation promotions.

Institutions are constantly seeking innovative ways to enhance their marketing strategies and boost customer engagement. WordCom has introduced a groundbreaking, data-driven approach to target the ideal customer for equity line and loan accounts.