
A Disproportionate Impact: Just 5% of Customers Drives 40% of Your Desposit Growth.
Not all customers contribute equally to your growth. In fact, a small group—often just 5%—can drive up to 40% of your total deposit growth. That’s the power of understanding your high-value segments.
This insight, grounded in the Pareto Principle and supported directionally by research from Bain & Company and Deloitte, illustrates the outsized role that key customers play in your institution’s success. Yet many banks still rely on broad campaigns that treat all customers the same—leaving opportunity on the table.