Revenue

Revenue segmentation estimates a customer's current revenue generation and potential for additional revenue with new product openings. Customers are then categorized into groups based on this information for actionable insights.

For decades now, there have been debates between the finance and marketing departments on how to measure the profitability of a customer. The truth of the matter is that the debate is unnecessary.

While many businesses are hard-wired to believe that acquiring new customers is the ultimate success metric, focusing purely on acquisition, often due to managerial mandates, might only sometimes be the wisest strategy.