Retention

Financial Institutions face a constant challenge: acquiring new customers is tough, but retaining them can be even more challenging. Why do some institutions maintain a high percentage of their customer base while others see a greater churn rate?

The challenge of today appears to be: do more with less, be innovative and qualify where those marketing dollars are going and what type of ROI each marketing effort will produce.

Retaining your best customers will increase your ROI and loyalty within your customer base.