Smarter Segmentation, Stronger Relationships: The Secret Behind a $240M Deposit Surge

Discover how one bank used EngagementIQ to unlock growth through smarter segmentation—without signing a long-term contract.

A Bank Knew Its Customers—But Not Well Enough

An $8 billion bank was doing everything right—or so they thought. They had a strong customer base, competitive products, and an active marketing team. But deposits weren’t growing like they expected. High-value customers weren’t engaging with new products. Something was missing.

The problem? They didn’t have the right insights to target the right people at the right time.

The Turning Point

Instead of guessing, they turned to EngagementIQ, leveraging advanced data analytics to segment their customers based on financial behaviors, capacity, and product needs.

  • They combined first-party and third-party data to identify hidden opportunities
  • They built a predictive model to target customers likely to open new accounts
  • They launched a multi-channel campaign across direct mail, social, and digital ads
  • They tracked performance in real-time—and refined their approach along the way

Game-changing Results

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$240M in new deposits and $89M in loans

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42,358 households engaged with a 15% account open rate

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Cost per account: just $23

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A simple shift in product focus doubled CD response rates —driving $78.8M in balances

They weren’t just marketing anymore. They were connecting.

"We’re thrilled about our partnership with WordCom and the EngagementIQ cross-sell program. Their in-depth data expertise plays a key role in making our cross-selling efforts highly effective. By connecting customers with the right products tailored to their needs, we help them achieve financial well-being while strengthening trust in our team."

SVP of Marketing, $8 billion bank

Smarter Insights for Stronger Relationships

EngagementIQ helps financial institutions refine, pivot, and optimize their marketing efforts—so they can meet customer needs and drive real results.

With EngagementIQ, you can:

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Segment your audience based on financial behaviors, not just demographics

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Predict customer needs with modeling powered by machine learning.

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Deliver the right message at the right time—through direct mail, digital, and social

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Monitor results in real-time and adjust strategies quickly

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Maximize engagement, deposits, and loans—without wasted spend

Your institution has unique goals. EngagementIQ gives you the insights to reach them.

What Could Smarter Segmentation Do for You?

Let’s talk about how EngagementIQ can amplify your marketing efforts and deliver real results.
Contact Us Today