You Likely Own Less Than 30% of Your Customer's Wallet
That means mortgages, investment accounts, high-yield savings, credit cards, and lending relationships are often sitting with competitors — even when the customer maintains an active relationship with your bank.
At the same time, consumers expect the same level of hyper-personalization in banking that they experience from companies like Amazon. According to Boston Consulting Group, more than 60% of consumers want tailored engagement from their financial institutions.
The challenge for bank marketers is clear: how do you identify the opportunities already within your portfolio and act on them in a measurable way?
Making Your Data Actionable
You already have data. Transaction histories. Product holdings. Engagement metrics.
EngagementIQ transforms your bank’s existing data into predictive, actionable engagement strategies.
By connecting behavioral patterns, transactional insights, and enhanced customer intelligence, EngagementIQ helps you proactively meet customer needs, before they have moved assets elsewhere.
How EngagementIQ Expands Share of Wallet
EngagementIQ identifies:
- High-asset households with limited product penetration
- Customers showing signals of upcoming financial needs
- Under-engaged but high-value relationships
- Product gaps within profitable segments
For example, behavioral patterns may signal that a customer is preparing to purchase a home, growing their family, or consolidating assets. EngagementIQ helps surface these moments so your bank can deliver relevant product offers at exactly the right time.
Added Benefits of EngagementIQ
Customer Retention: When customers hold more products with your institution, they are less likely to leave. EngagementIQ uses behavioral and profitability modeling to detect early indicators of disengagement, allowing proactive retention strategies before balances decline.
Optimized Communication: EngagementIQ enables banks to deliver timely, relevant messaging based on modeled engagement likelihood and financial behavior. This ensures customers receive communications aligned with their needs, increasing response rates while reducing wasted marketing spend.
Reduced Cost of Growth: By identifying product expansion opportunities within your current customer base, EngagementIQ helps reduce reliance on high acquisition costs while increasing balance growth and overall relationship value.
Tools That Drive Action
EngagementIQ provides a comprehensive suite of tools designed specifically for bank marketers who need both insight and execution:
- Dashboards showing monthly account opening and closing activity, allowing for quick identification of trends.
- Custom segmentation to provide detailed insights into customer behaviors and opportunities for targeted engagement.
- Predictive models and actionable communication segments to offer personalized experiences based on customer data.
- Interactive dashboards that profile customers by product usage, making it easier to refine marketing and product strategies.
- Automated marketing programs that deliver sophisticated, personalized messaging across multiple channels, reducing manual effort while maximizing reach.
- Results dashboards offer comprehensive reporting for leadership, helping to track the success of engagement strategies and make informed adjustments.
Turn Insight Into Growth
Owning less than 30% of your customer’s wallet is not just a statistic, it is an opportunity.
EngagementIQ equips banks to deepen relationships, retain valuable balances, and increase share of wallet by delivering personalized, timely engagement rooted in predictive intelligence.
With over 40 years of experience serving banks and credit unions, WordCom developed EngagementIQ to combine advanced analytics with practical marketing strategy. The result is a platform designed not just to analyze data, but to drive measurable growth.
If your institution is focused on increasing share of wallet and maximizing the value of your existing customer base, EngagementIQ provides the clarity and action needed to move forward.
