$7.77 Million In Deposits. Less Marketing Waste.

‍

Better Deposit Growth Starts With Knowing Who Is Most Likely To Respond

For one $4 billion asset bank, deposit marketing had become too broad. The bank needed low-cost deposits and new customers, but its targeting approach was spreading marketing dollars across too many households with too little precision.

‍

WordCom helped the bank shift from broad assumptions to a more focused, data-driven strategy.

‍

Using MicroModeling, WordCom identified the households most likely to open an account before the campaign launched, helping the bank focus its outreach where response potential was strongest.

Let's Talk Deposit Strategy

The Challenge

The bank had 376,932 households in its market area, but not every household represented the same opportunity.

‍

The question was simple:

Which households were most likely to respond?

‍

Without that answer, campaign dollars risked being spent on low-potential audiences.

Discuss Your Next Campaign

The Strategy

WordCom analyzed the bank’s recent checking account openers to identify shared demographic, lifestyle, and behavioral characteristics.

‍

From there, WordCom narrowed the campaign universe from 376,932 households to the best 78,862 likely responders.

‍

The goal was not to reach fewer people.

‍

The goal was to reach the right people before marketing dollars were spent.

‍

Let's Talk Strategy

The Results

Within 90 days of each campaign wave, the campaign delivered measurable, hard-dollar results.

$355,986

In response balance

$7,770,678

In total opening deposit balances

Why It Matters

Bank marketers are under pressure to grow deposits, improve campaign performance, and make budgets work harder.

‍

Better targeting helps make that possible.

‍

Instead of marketing to everyone, WordCom helps financial institutions identify higher-potential households, reduce wasted outreach, and connect campaign strategy to measurable results.

‍

Make Every Campaign Dollar Work Harder

Deposit growth does not have to start with broader reach or higher rates. It can start with better audience intelligence. WordCom helps banks and credit unions identify opportunity, prioritize outreach, and measure what happens after the campaign launches.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.