Smarter Segmentation, Stronger Relationships: The Secret Behind a $240M Deposit Surge
How One Bank Used Deeper Customer Insights to Drive $240M in New Deposits and Transform Engagement Strategy
A Bank Knew Its Customers—But Not Well Enough
An $8 billion bank was doing everything right—or so they thought. They had a strong customer base, competitive products, and an active marketing team. But deposits weren’t growing like they expected. High-value customers weren’t engaging with new products. Something was missing.
The problem? They didn’t have the right insights to target the right people at the right time.
The Turning Point
Instead of guessing, they turned to EngagementIQ, leveraging advanced data analytics to segment their customers based on financial behaviors, capacity, and product needs.
🔹 They combined first-party and third-party data to identify hidden opportunities
🔹 They built a predictive model to target customers likely to open new accounts
🔹 They launched a multi-channel campaign across direct mail, social, and digital ads
🔹 They tracked performance in real-time—and refined their approach along the way
The Results? Game-Changing.
✅ $240M in new deposits and $89M in loans
✅ 42,358 households engaged with a 15% account open rate
✅ Cost per account: just $23
✅ A simple shift in product focus doubled CD response rates—driving $78.8M in balances
They weren’t just marketing anymore. They were connecting.