Precision Pays Off: Driving $6M+ in Deposits Through Targeted Customer Modeling
How a regional bank used smart targeting to drive $6M+ in new deposits with one singular campaign
Challenge
A financial institution was experiencing low acquisition rates and relied heavily on guesswork to define its target audience. This approach led to inefficient marketing spend, poor conversion rates, and missed growth opportunities.
Solution
They partnered with WordCom and implemented a data-driven customer modeling strategy. Using advanced analytics and predictive modeling, they launched a test campaign targeting 50,000 carefully selected households.
Results
The campaign delivered strong performance:
- 455 new accounts opened
- Over $6 million in new deposits
- A response rate of 0.91%
Beyond the numbers, the team embraced a data-first mindset, leading to more efficient marketing efforts and better alignment between products and potential customers.