One Drop. $14M in Deposits. Zero Long-Term Commitment.

Challenge

A regional bank needed to generate deposit funds quickly but couldn’t commit to a large spend or long-term contract without confidence in the results. The team sought a low-risk way to drive measurable growth.

Solution

They partnered with WordCom to launch a DepositIQ campaign. Using modeled data to identify the right households within their geographic footprint, the bank executed a one-time drop to 40,000 targeted addresses—ensuring efficiency and strategic reach.

Results

The campaign delivered $14,351,000 in new deposit balances. This substantial influx of cash proved the value of precision targeting and helped the bank achieve its deposit goals without overextending its budget.

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"Growing our customer base is a top priority for our business model and using WordCom consistently for years with a deposit program has supported this growth plan. They partner with our marketing team to help us meet our strategic goals by proving in depth analysis and ongoing recommendations." - VicePresident at a Regional Bank

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Read more about DepositIQ and how it can help you drive results without long-term contracts or large scale campaigns.