How a hyper-targeted campaign drove millions in new deposits—and how you can stretch your 2026 budget with the same strategy.
A Midwestern bank needed to grow deposits without wasting budget on broad campaigns that miss the mark. They wanted to reach households most likely to respond—quickly and efficiently—without the burden of a long-term contract.
🚫 Wasting budget on broad campaigns
🚫 Reaching households that don’t respond
🚫 Slow, inefficient growth
🚫 Locked into long-term contracts
With DepositIQ, WordCom built a smarter campaign by going beyond traditional demographics. Instead of relying on broad zip codes or carrier routes, we used Zip2-Level Targeting to pinpoint specific neighborhoods where customers were most likely to engage.
This campaign paired precision targeting with deep customer profiling:
📌 Financial behaviors such as mortgage status, college tuition payments, retirement planning.
📌 Lifestyle indicators like saving for a baby, a new car, or a move.
📌 Demographic details to complete each profile.
📌 Predictive modeling to match the right offers to the right households.
By combining these insights with Zip2-Level Targeting, we reduced wasted spend on uninterested households and focused only on those ready to act.
This campaign proved that focusing on the right households, not just more households, drives stronger deposit growth.
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Targeted with precision
In new deposits after one campaign cycle
By eliminating waste from broad targeting
New checking account deposits
DepositIQ is a turnkey program—WordCom handles everything from start to finish. This campaign paired precision targeting with deep customer profiling:
🔎 Analysis: Enrich your customer data with behavioral, lifestyle, and demographic insights.
🎯 Targeting: Use Zip2-Level precision and predictive models to identify households most likely to respond.
🚀 Execution: Campaigns are deployed across channels with tailored messaging.
📊 Tracking: Real-time dashboards provide clear ROI reporting, so you can show measurable results to your team.
All without year-long commitments or minimum spend requirements.
Marketing budgets are under scrutiny—but not necessarily shrinking. In fact, 63% of bank marketers say budgets are being reallocated, not reduced (The Financial Brand). The shift is clear: the priority is no longer reach, it’s relevance.
Smarter segmentation and stronger targeting stretch budgets further. By blending internal data with third-party overlays and predictive models, you can:
✅ Identify your most profitable customers and prospects
✅ Reduce waste by eliminating unqualified audiences
✅ Create product offers that feel personalized
✅ Improve response rates and conversion rates
✅ Lower overall cost per acquisition
Segmentation gives you the confidence to spend less and achieve more. The key to budget planning in 2026 isn’t bigger campaigns—it’s smarter ones.
We believe that results should speak for themselves. That’s why we do not require long-term contracts—no annual or multi-year commitments. You keep working with us because it works.
⚡ Try a hyper-targeted Campaign to 20,000 households.
🧪 Designed for institutions that cannot adjust budgets mid-year.
📈 Get proof before your fall planning season.
