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Loans
Loan products are important tools for consumers' financial stability and a valuable revenue generator for your institution.
Utilizing information from your database, your marketing footprint or both, we utilize data intelligence including predictive models and life stage triggers to find people likely to want a loan so you can run more effective campaigns.
We’ll work with you to create the best solution for the results you want to achieve.
A personalized approach for every goal.
See how we can help you increase your accounts.
Auto Loans
Auto loans are needed for just about every adult at some point in their lives. We can help you meet your auto loan goals in a variety of ways:
Combine your current customer data with our access to specialized consumer data to find individuals most likely to be ready to make an auto purchase (or boat, RV, or other vehicle).
Develop a variety of creative options to reach and appeal to consumers.
Prepare offers that work best in your area.
Promote a consistent message across multiple channels that is customized towards the consumers most likely to be in the market.
Personal Loans
While Auto Loans are the most popular, we can help you generate account openings for other types of specialty or personal loans. Contact our team to learn more about the variety of services we offer that will increase the number of specialty or personal loans you provide.
Launch data-driven campaigns to achieve the highest results.
Next Most Likely Product data can reveal great opportunities within your existing customer/member base.
Life Stage Triggers are an excellent way to identify and help your customers/members are key times in their lives.
We know home mortgages are important to your loan portfolio because they typically lead to long-term relationships that produce a steady income. In addition, mortgage customers are more likely to open other accounts like checking and savings, strengthening your relationship with them.
Meet your mortgage goals with MortgageIQ.
We can help you increase your mortgage accounts by leveraging our proprietary business intelligence tools that help you target more efficiently and ultimately save time and marketing dollars. Whether targeting customers seeking a new mortgage or those with an existing one, we tailor our strategy to your goals.
New Mortgages
Using pre-mover trigger data and your specific criteria, we can identify prospects that are most likely in the market to purchase a home.
We’ll monitor your current customers and prospects weekly to get your message in front of them in a timely manner.
We’ll profile existing mortgage customers to identify look alike customers and prospects likely to respond.
Mortgage Refinancing
When targeting customers with an existing mortgage, our program focuses on customers who have:
Loans with other financial institutions
High interest rates
Are making large monthly payments
Other factors that would encourage them to consider a refinance offer from you.
Whether you choose to promote credit cards throughout your market or cross-sell credit cards to your current customers, we can increase the number of accounts you service and advise you along the way.
Avoid Risk, Increase Response with an ITA Approach.
The typical credit card marketing campaign relies on a pre-approved list of prospects. While pre-approval lowers risk, we have found credit card campaigns can be more successful if financial institutions use an Invitation To Apply (ITA) approach.
Benefits:
Eliminate the high cost of a pre-approved lists.
Our ITA campaigns for financial institutions see double the response rate over pre-approved lists.
Keep the risk low because there is no firm credit offer.
Increase response rates.
Home Equity Loans and Lines of Credit are great tools for homeowners. Offering these products can prove to be a great way to build long-term customers/members. Offering these popular loan products to both customers and prospects regularly will funnel new applications into your loan department year-round.
Attract equity customers with EquityIQ.
With our EquityIQ program, we can utilize your existing equity customer data and build a model to find non-equity customers with a high chance of needing to open an equity loan.
Get your offer to market quickly
Interest rates and home values are fluctuating more frequently now so getting your offer to market quickly and effectively is critical.
Find the right prospects
Our data analysis and lending profile models use compliant variables to find likely prospects without excluding protected groups.
Leverage an omni-channel campaign
Our marketing campaigns utilize mail, digital and social to cost effectively grow equity loan balances. Going digital is also a great way to get to market fast and to also be able to change offers quickly.
Equity loan activation
We can analyze your portfolio of credit lines and find those that have significant outstanding balances—making them prime targets for activation reminders. We’ll create personalized letters and send at regularly-spaced intervals throughout the year to achieve the optimal results.
Identify top loan prospects. Run efficient campaigns and increase ROI.
Strengthen client relationships with EngagementIQ.
Once prospects become clients, it’s time to nurture the relationship. Make them feel understood by leveraging predictive data intelligence and offering them the products they need throughout their financial journey.
Learn more about EngagementIQ