WordCom’s analysis of your equity customer data can show you the group of credit line accountholders who have drawn down their line, yet have a solid repayment history and have more equity available.
Analysis can score these customers to confirm creditworthiness so you can make them an offer to increase their equity credit line.
The strategy is similar to the equity activation reminder sent to those whose credit lines are idle. This active group of customers receives the offer up to four times each year. The personalized letter compliments customers on their excellent use of a credit line to manage their finances. And because they’ve done so well, they’ve qualified for an increase in available funds.
The effect of this customer contact is increased use of the credit lines as well as increases in the outstanding balances. It benefits both the customers and your financial institution.