When asked in a survey, bankers admitted these are their two top customer challenges…
34% do not have enough information about a customer
35% do not have accurate information about a customer
It’s not easy for your staff to sift through customer data to find the answers you need. But WordCom’s CustomerIQTM solves your problem.
START WITH CUSTOMER DATA, THEN EXPAND
Our proprietary CustomerIQTM uses your own data to create detailed profiles of each accountholder based on products and factors that differentiate one customer from customers who have other accounts.
The system geocodes your customer data and matches it to our National Consumer file, then appends demographic and socio-economic indicators and lifestyle attributes.
Now, CustomerIQTM can identify your customers who are most likely to want another product so you can make an accurate offer. This same profile can help identify prospects who are like your current accountholders. These prospects are more likely than the general population to want a specific banking product.
NOW CREATE A SPECIFIC CAMPAIGN
Next, CustomerIQTMcreates reports for each banking product that help you…
• Compare attribute differences for each product and for the entire market
• Identify product attributes so you can focus your marketing message
• Tailor your message for the best marketing medium to reach customers and prospects
• All of which results in improved response rates because you focused on the best prospects
Your marketing campaigns work smarter, save money, and have better potential for favorable results.
NO REASON TO LACK ACCURATE INFORMATION
Now you can have enough accurate information about current customers to cross-sell to them as well as reach the prospects who fit the same profiles as your current accountholders—on a product-by-product basis.
CustomerIQTM can help your financial institution become more successful. Contact us today for details.