WordCom, Inc.

WordCom Services

Resources to make your job easier.

Intelligence

  • Customer Analysis: Analyze your customer database to identify your product distribution and cross-sell opportunities by branch, region or institution-wide.
  • Modeling: Use WordCom’s Bank Intelligence Scores™ or custom predictive modeling to identify customers/prospects with a propensity to buy other products and reduce attrition.
  • Prospect Lists: Review your positioning, product offer, and market area to determine the best audience for the product based on demographics.  As a recognized List Broker, acquire a mailing list that matches your need.
  • Mapping: Work within branch footprint or designated market area to produce maps, assisting in the targeting of an area for your promotion.  
  • Data Hygiene: Enhance name/address data to achieve the highest quality address block possible.  Merge/purge mailing lists to help eliminate current customers and/or duplicates.  Key in data with hand edits as necessary.
  • Variable Data: Increase personalization by using specific branch data and known customer product information; and change graphics to reflect the demographics of the prospect.
  • PURLs: Use personalized URL landing pages that allow customers/prospects an easy means of taking the next step in a marketing program.  Each mailing has a unique web address to bring them to a web page with their name and variable data/graphics.
  • Sales Tracking: Perform back-end analysis to manage campaigns and track results, generating customized reports after each mailing cycle to analyze critical marketing information and track sales/ROI.