Increase low-cost core deposits and potential NSF fee income; build profitable customer relationships through a new checking acquisition program.
Welcome and cross-sell new customers during the critical first 90 days of their relationship with the bank. Establish an ongoing program to ensure contact is made and improve retention rates with this group.
Improve customer retention and profitability by cross-selling the next-most-likely product to existing customers.
Increase critical core deposits in high-dollar interest bearing savings products.
Increase low-cost core deposits by increasing the number of commercial checking accounts.
To improve retention and account profitability by up-selling existing checking customers into the next-most-likely checking product.