BUSINESS ACQUISITION & CROSS SELL
Business accountholders are often overlooked as potential new account prospects. This institution ran a successful business campaign that opened a substantial number of accounts.
PRIZELINK GAMING STRATEGY
A financial institution increased attention for three new branch openings with a cutting-edge electronic gaming promotion. It resulted in high response and future leads.
WordCom’s MortgageIQTM selected top mortgage prospects and helped a financial institution successfully reach its mortgage campaign goals.
Increase fee income, lengthen the life of consumer loans, and generate goodwill among loan customers with this easy-to-adopt special offer.
CUSTOMER EQUITY LOAN ACQUISITION
When a financial institution’s pre-screened customer analysis left too small a pool, a new approach generated more customer prospects and greater account opening results.
CHECKING ACQUISITION USING CHECKINGIQ
After unsuccessful checking acquisition attempts, one financial institution found CheckingIQTM strategies turned around their marketing results.