What is the most important factor of a target marketing program? Getting good results!

It’s one thing to have a marketing campaign that is eye-catching and creative, but does it bring in the business? While past history is no guarantee, WordCom has programs that have consistently been successful. Here are some case studies that demonstrate what can be achieved with the right combination of package, offer and target audience.

CASE STUDIES

BUSINESS ACQUISITION & CROSS SELL

Business accountholders are often overlooked as potential new account prospects. This institution ran a successful business campaign that opened a substantial number of accounts.

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PRIZELINK GAMING STRATEGY

A financial institution increased attention for three new branch openings with a cutting-edge electronic gaming promotion. It resulted in high response and future leads.

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MORTGAGEIQ

WordCom’s MortgageIQTM selected top mortgage prospects and helped a financial institution successfully reach its mortgage campaign goals.

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SKIP-A-PAYMENT

Increase fee income, lengthen the life of consumer loans, and generate goodwill among loan customers with this easy-to-adopt special offer.

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CUSTOMER EQUITY LOAN ACQUISITION

When a financial institution’s pre-screened customer analysis left too small a pool, a new approach generated more customer prospects and greater account opening results.

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CHECKING ACQUISITION USING CHECKINGIQ

After unsuccessful checking acquisition attempts, one financial institution found CheckingIQTM strategies turned around their marketing results.

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“I’ve worked with WordCom for years. I rely on them for flawless execution under tight timeframes. And they come through for us, on time and on budget.”